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Category pages are perhaps some of the most critical elements of any e-commerce website. According to recent research unveiled at SMX West 2020, these pages have the potential of ranking and driving more organic search traffic, unlike product detail pages. That’s perhaps why you need to make sure that you […]
Did you know that your brand’s Instagram account plays an exceptional role in search results? Perhaps, this is because this platform requires some authentication to create. Thus, search engines consider it to be more credible. In addition, it offers authoritative backlinks that help your website to achieve a good rank […]
Position Zero and Effects of Its Nullification Google introduced featured snippets in 2014. The promoted organic ranking provided users with direct and concise answers to their queries on the search results page. Users did not have to necessarily click on a certain link to determine whether the information there was […]
Local SEO is fundamental to brick-and-mortar business as it seeks to promote such businesses through location-based searches. Google uses geo qualifiers to identify your geo-location and provide search results relevant to that area. But how does Google know how to rank local businesses? How do you appear in the local-3 […]
When starting out as a fresh, new eCommerce site, it can seem daunting to go up against your competitors who have been around longer and have established themselves in the current market. However, with the right search engine optimization (SEO) tools, your website could be in fighting shape in no […]
Every website domain plays a role in the website’s overall rankings, whether to be its benefit or detriment. Let’s break down the important features of domains and why they weigh on your SEO rankings. There are three parts to a domain; an optional subdomain, a domain name, and the top-level […]
SEO is an ever-changing, and businesses are always trying to outrank each other so it’s crucial to know the SEO trends for 2020. Every business wants to attract and retain a bigger audience as it often translates to more sales. It’s a never-ending cycle where businesses adapt and embrace the […]
Ecommerce SEO and Google Keyword Planner 101 There are typically a few steps in order to perform optimal keyword research for eCommerce SEO. These steps work together in order to make sure you are going in the right direction regarding keyword phrases, target audience, and content optimization. There are several […]
The 10th of September 2019, saw Google make a big announcement touching on how publishers should mark nofollow links. Google also introduced two new link attributes, namely “Sponsored” and “UGC.” The announcement has raised concerns and many questions among SEO professionals and site owners. What, if anything, does all this mean for […]
Search Engine Optimization (SEO) can be used to structure data to deliver the most potent information on their web pages to search engines. Schema Markup is a common tool used by SEO strategists. It offers substantial opportunities to enhance a website’s rankings by assisting search engines to better comprehend a […]
