Menu Close
local seo gbp optimization

Local SEO For Small Businesses

Table of Contents

Front Title

Local businesses are the backbone of our communities. More than two-thirds of U.S. consumers say that it’s important to support local businesses.

We Support Small Business

Find Out How We Can Help Your Small Business Compete!

Local Map Pack Rankings Are Essential

Local SEO, or search engine optimization for local businesses, is crucial for small businesses because it helps them to appear in the Map Pack or the top local search results on Google. This critical component of online visibility can be the difference between a small business’s success or failure.

When people search for local businesses, they often use Google Maps or the map pack to find nearby businesses. According to to our research, 48% of all Google searches are looking for local information, and nearly 30% of those searches result in a purchase. This means that having a robust Local SEO strategy can significantly increase both visibility and revenue for small businesses.

Historically, appearing first in the Yellow Pages or phone book was a significant advantage for small businesses. This was because the Yellow Pages were the primary resource for people looking for local businesses. Today, Google has replaced the Yellow Pages as the primary resource for people looking for local businesses, so appearing in the map pack has become just as important as appearing in the Yellow Pages used to be.

Not having your business appear in the map pack can be detrimental because potential customers won’t be able to find your business when they search for businesses like yours on Google. According to a study by Google, “The probability of someone being interested in a business decreases rapidly with distance. For example, when looking for something nearby, seven out of ten visit a business within one day, and 28% of them end up making a purchase.” This can give a significant advantage to your competitors, who can rank higher in the map pack results.

Advanced Local SEO Tools
Our team uses advanced tools to make us hyper-efficient at optimizing Google Business Profiles. Combined with comprehensive checklists we don't miss a step.
All-in-One Solution
We provide an end to end solution for Local SEO / GBP Optimization. From Data Integration, Content Creation, and Review Acquisition and Monitoring
Nonstop Updates
Not ojnly do we update your Google Business Profile, we keep you updated as well. With on-time monthly reports on the KPI's that matter to your small business.

Are You Ready For Map Rankings?

What is the Google Map Pack or Local 3 Pack?

example local pack GBP Optimization local seo

The SERP feature map pack, also known as the “local pack” or “local 3-pack,” is a featured section of Google’s search results that displays a list of local businesses that match a user’s search query. The map pack is typically displayed at the top of the search results, above the organic results, and includes the business’s name, address, phone number, and average rating.

The map pack is designed to make it easy for users to find local businesses that match their search query. It also gives them quick access to important information about those businesses, such as their address, phone number, and ratings. The map pack typically includes three businesses, known as the “local 3-pack,” but the number of companies displayed can vary depending on the user’s search query and location. The map pack also includes a map of the local area that highlights the locations of the businesses listed in the pack.

example map pack with website details local seoTo be included in the map pack, businesses must have a verified Google My Business profile, which allows them to provide Google with accurate information about their business, such as their name, address, phone number, and hours of operation. This information is used by Google to determine which businesses match a user’s search query and to rank them in the map pack. Companies can also improve their chances of appearing in the map pack by optimizing their website for local SEO, including location-specific keywords, and encouraging customers to leave reviews on their Google My Business profile.

It’s worth noting that the map pack is not always displayed for every local search query; the ranking factors that Google uses to determine which results are shown in the map pack are complex and dynamic and may vary based on the search query, location, and other factors.

Actual Client Results

The image on the reverse side are actual local seo client results for GBP optimization. The green percentages are increases year over year for September 2022 vs September 2021

  • 81,600 Direct Queries (People searching for the business name)
  • 54,800  indirect Queries (People Searching for Non-branded Keywords)

So Are We Good at Local SEO? Judge For Yourself.

GEORank ™ is an innovative software tool that provides small businesses with an in-depth understanding of their local SEO results. As a powerful addition to our Local SEO services, GEORank™ allows companies to visualize their rankings on a map, giving them valuable insight into how their search results differ based on latitude and longitude. This means that instead of just seeing a list of keywords and their numerical rankings, businesses can now understand how their search results are affected by factors such as location, demographics, and even the proximity of the searcher.

The numbers on the maps below represent the position that the GBP was in on the day of the report. A number between 1 -3 means that the client was in the local pack in search, while a number between 4 – 20 means that the client results were on Google Maps’ first page but not on the local map on search. a Red X means that there was no result in the top 20 on the day of the report.

With GEORank™, businesses can quickly identify areas of opportunity and make data-driven decisions to improve their local SEO efforts. Whether you’re looking to increase visibility in a specific neighborhood or city or want to understand how different search terms and keywords impact your search results, GEORank™ makes getting the information you need easy. Our software creates 7×7 grids of results and can vary the distance between grid coordinates so that map data can be visualized close in or further out.

So if you’re a small business looking to take control of your local SEO and get the most out of your online presence, our Local SEO services with GEORank™ are the perfect solution. With its powerful reporting and visualization tools, you’ll be able to understand your local SEO results like never before, giving you the insights you need to make your business more successful. Try our Local SEO services with GEORank™ today and see the difference it can make for your business.

Below Are a Few GEORank Reports From Actual Clients This is a Small Sample From Thousands of Reports

📱 Mobile Users Click on each image below to see the before and after results.

Keyword: Living Trusts Attorney

Location: Orlando, FL



Keyword: Men’s Custom Suits

Location: Pittsburg, PA



Keyword: Prenuptial Agreement Attorney

Location: Central FL



Keyword: Property Damage Attorney

Location: South Florida



Keyword: Real Estate Attorney

Location: Central FLorida



Keyword: Funeral Flowers

Location: Toronto CA



Start Winning Locally

3 Things YOU Can Do Today To Improve Your Local SEO

It’s important to note that these are not the only things you can do to improve your map pack rankings. You can also consider other factors, such as working on your website’s technical SEO, getting listed on local directories, and creating location-based content. Additionally, you should regularly check and update your information on your Google My Business profile; Google algorithm updates can change how they rank businesses, so it’s essential to stay on top of the latest trends and best practices.

Here are three simple things that businesses can do to improve their map pack rankings:

Start Winning Locally

KPI's Are Essential To Holding Your SEO Company Accountable

Front Title

You Can't Manage What You Aren't Measuring

We Support Small Business

Find Out How We Can Help Your Small Business Compete!


At, we understand the importance of measuring the success of local SEO efforts for small businesses. That’s why we use a variety of key performance indicators (KPIs) to help our customers track their progress and identify areas for improvement.

  • We monitor our customer’s business’s search engine rankings for relevant keywords in their industry.
  • This helps us understand how well their website is performing in the search engines and how well it competes against other businesses in the area.
  • We track how often our customer’s business is appearing in the Google Maps “map pack” results.
  • This is an important indicator of how well their business is performing in local search results.
  • We monitor the number and quality of online reviews for our customer’s business on Google, Yelp, and other review sites.
  • Positive reviews can help to boost their local SEO efforts and increase visibility in the map pack results.
  • We track the number of visitors to their website and how they are interacting with their site.
  • This helps us understand how well their website is performing and how well it is attracting and engaging local customers.
  • We keep track of the number of phone calls and store visits generated from their website and Google My Business profile, as well as any other marketing campaigns they might have been running.
  • This gives us an idea of how effectively their marketing efforts are driving in-person interactions.

We track the revenue and sales and see if they are increasing as a result of their Local SEO efforts.

By regularly monitoring these key performance indicators (KPIs), we help our customers understand how their local SEO efforts impact their visibility, reputation, and revenue. We use this data to identify areas for improvement and adjust our strategy accordingly. We work closely with our customers to set realistic goals and track progress. With our help, small businesses can optimize their local SEO efforts and achieve better visibility, engagement, and revenue in the long run.

Start Winning Locally

What's the Difference Google Business Profile Google My Business Google Profile Manager

In November 2021, Google announced significant changes to the Google My Business platform, and more updates were made in 2022.

  • Name Change: The platform has been renamed to “Google Business Profile,” which was not unexpected as GMB Help documents had already begun using the term “profile” instead of “listing” months ago. However, the platform was previously known as “Google+” and “Google Local,” and it may take a while for the name “GMB” to fall out of use.

  • Accessibility: One of the significant changes is that the GMB app was to be retired in 2022. Instead, business managers will be encouraged to access their profiles through “an upgraded experience” on Google Search or Google Maps. This option is already available by simply searching for the name of the business or “my business” if logged in and clicking on the profile that appears. This may already be a common way to access their profile for single-location businesses.

  • Support: Google has also announced that the current GMB web portal will “transition to primarily support larger businesses with multiple locations.” This has led to mixed reactions from search optimization and digital marketing professionals, with some speculating that Google is moving away from supporting small and medium-sized businesses. In contrast, others suggest that the impact on most small businesses will be minimal as the desktop platform is already used primarily by agencies and multi-location businesses. However, Google has promised to provide more details on these changes in the coming months, so it remains to be seen as the actual outcome.

With Google’s constant announcements about the changes to the Google My Business platform, it’s understandable to feel overwhelmed. But don’t worry. is always here to support you! As a local business, it can be challenging to keep up with the ever-changing landscape of the digital world.

Our team of experts is dedicated to helping local businesses like yours navigate the complex world of online marketing. We stay up-to-date with industry trends and changes, including Google’s recent updates to the GMB platform.

With our help, you can rest assured that your business will remain visible and competitive online, no matter what changes Google makes. We have covered everything from managing your Google Business Profile to optimizing your website for local SEO.

Don’t let these changes stress you; let us take care of it! Trust us; with on your side, you’ll have one less thing to worry about! You run your business, let us handle the local marketing! Contact us today to learn more about how we can help your local business thrive online.

  • become an SEO Company client arrow right

Starting the Local SEO Process

Complimentary Preliminary Analysis
We provide an analysis for every small business that requests one. We have a plan to fit most situations. Click on the Icon Above to Request
The Interview
In this step, we will interview each other. We are selective about our clients, just as you should be selective about the SEO Company that you hire. Seriously though, you DON'T need to dress up for this 🙂 we've had it happen before!
If we decide together to engage, we will schedule a kickoff meeting in as little as three business days.Here we will set up you plan and start optimizing right away.

Still Have Questions?

Call Us and We'll Be Glad to Help

Or Search For More in our site..

The Latest on Local SEO From

Does Responding to Reviews Help SEO
Local SEO
Does Responding to Reviews Help SEO in 2023?

Have you ever wondered, “Does responding to reviews help SEO?” when considering your business’s response to online reviews and its search engine optimization (SEO) performance?

GMB Photo Size (1)
Local SEO
SEO Company Editorial Team
Get the Perfect GMB Photo Size in 2023

In the digital age, a picture is worth more than a thousand words. As a business owner, the importance of showcasing your brand through Google

SEO Multiple Locations
Local SEO
SEO Company Editorial Team
Tips and Tricks for SEO Multiple Locations in 2023

In today’s interconnected world, businesses with multiple locations face unique challenges when it comes to their online presence. SEO multiple locations can be the key

How Can We Help?

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

By submitting this form you agree to be contacted