SEO Services


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SEO Services – SEO PricingCore ServicesTypes of SEO ServicesInternational SEONational SEOLocal SEOThe Initial Analysis ReportOngoing ServicesContent Development PlansContent DevelopmentOnline Public RelationsLink BuildingMobile SEOShopping SEOVideo SEOCompetition AnalysisConversion OptimizationSite Linking AnalysisAnalytics AnalysisSEO Hazard Analysis – Other Services – Strategic PlanningSocial MediaPay Per ClickDelivery Methods

Our Approach

Our SEO Services are the most comprehensive in the industry. Listed below are just a sampling of some of the SEO Reports and SEO Services that we provide.  SEO Analysis reports can be purchased independently.  Our SEO Services are provided in a comprehensive and holistic methodology and approach.  We approach accountability through regularly scheduled weekly meetings with each of our clients.  We provide detailed reports of results and outcomes through comparison with well-established benchmarks.  We believe that effective Search Engine Optimization is not a one size fits all method. Any firm that sells “packages” that they apply to all clients does not service their clients best interest.  Some clients need content, others, need authority, while others have technology issues that are preventing success, most need a unique combination of all of these services.  We know that overuse of a single tactic (such as link building alone) is not an effective way to build long lasting results which is why we do not offer “ala carte” services.  A blended combination of the right SEO services determined by a strong commitment to research and analysis and then applying the needed techniques by a team of professionals will lead to top results that serve an organization’s needs over a lifetime.  Our approach (the right approach) to SEO is through an ongoing process, not a “one and done”.  We often work with large organizations where some part of the SEO process is handled internally, or by another partner and we will adapt our approach and consultation to meet the needs of multifaceted teams.  We expect to be held accountable for the outcomes and goals of your SEO efforts and as such we expect to provide influence and guidance to the SEO services we aren’t providing directly. Finally all of our services comply with Google Webmaster Guidelines, to insure that your site complies with their requirements.

SEO Service Pricing

Our Professional SEO Services are based on the number of hours a given project demands.  To estimate the amount of time that a search engine optimization project will take we start with a comprehensive initial analysis.  Any SEO Company that just “signs you up” for SEO services before doing the comprehensive research is “guessing” and is either undercharging you (you won’t reach your objectives) or is overcharging you (You’re paying too much for your objectives).  Through our Initial Analysis Report we can:

  • Determine your SEO ROI
  • Accurately Establish Your Expectations related to:
    • Time the project will take to reach your goals.
    • Estimate SEO Project Costs.
  • Establish goals and specifically priorities of your SEO project.
  • Identify the initial steps and direction in which your project needs to go.

Please visit our SEO Pricing section to learn more.

The Core of all Search Engine Optimization Services

There are 3 core parts to any effective optimization campaign. A simple acronym from the marketing industry will help you remember.  CTA – in marketing references “Call To Action”.  Thus, your search engine optimization call to actions are:

  1. Content

  2. Technology

  3. Authority

All search engine optimizations services fall into one of these three SEO CTA categories.

 

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Types of SEO Services we Offer


International Search Optimization:

 

International SEO services focus several types of international search.international seo services

 

  1. Searchers Outside the US searching for Products within the US
  2. Searchers Outside the US searching for products and services outside the US
  3. Searchers Inside the US searching for products and services outside the US.

Our International SEO Services targets international and multilingual markets so that companies can reach out beyond their national borders to a worldwide audience. We employ the comprehensive and proven strategies to effectively market yourself and build international search engine rankings.

 

National Search Engine Optimization:

 

national seo servicesIf your company markets products and services on a national level, our National SEO Services are designed with you in mind.  Applying Proven and time-tested techniques for the development of content and authority that gain results in a national setting has been our calling card for over a decade.  Whether you are B2B, B2c, have physical product, intellectual product, are an information service, or professional service we have the knowledge and experience to bring you the results that your campaign deserves.  We work well in complex multi-business unit situations and coordinate and cooperate well with multiple vendors.  Whether you need us to drive the project management or be just a cog in the machine we will get you national ranking results and move the needle for your business objectives.

 

Local Search Optimization:

 

local seo servicesMore searchers (especially on mobile devices) are looking for local businesses. A local search typically can include a location modifier on a keyword and is sometimes used by customers seeking a business or product in their area. Local SEO can help your business stand out in the SERPs. We effectively implement and use local ranking factors like name, address and phone number (NAP) and customer reviews.  When these types of searches are performed, the search engines often provide a geographic map of local business listings with important contact, website link, reviews and directional information. Our Local SEO Services will help you to rise to the top of organic results and even get featured in the carousel.  Local search advertising (also available) specifically targets local consumers that by their own search behavior demonstrate that they are ready to buy a certain product or service. A higher conversion rate can often be obtained by reaching these local customers seeking your products and services.

 


seo services analysis report iconWhere We Begin: The Initial Analysis Report:

 

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Purpose:

To look at all aspects of Content, Technology, and Authority to provide an initial direction and identify which SEO services are needed in a given project.

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Click to Expand All Reports Included in The Initial Analysis Report

 

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Keyword Identification and Research Reports. (Content)

We feel that this is one of the most important elements in establishing an SEO strategy. There is often confusion in what truly constitutes proper keywords. Our research will often uncover hundreds (if not thousands) of keywords that are applicable to your project. Our Keyword research is the most comprehensive in the industry. When building your list of focus keywords, we identify:

  1. Exact Monthly Search volume (either local or national).
  2. Keyword Relativeness to your specific project.
  3. Current Rankings.

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Initial Ranking (Benchmark)

Based on the Keyword Research SEO Services report above, we will show you where you currently rank on all prospective keywords, giving you a very clear benchmark to measure against over the life of your SEO Services project.

 

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Technology Assessment Report (Technology)

 

The technology assessment report will take a deep look into the technology currently employed by the website. It identifies and answers the following:

  • Type and SEO capabilities of the CMS (Content Management System) in use. The Top 10 content management systems (among many other) we identify:
    1. WordPress
    2. Drupal
    3. Google Search Appliance
    4. Adobe CQ
    5. Adobe Experience Manager
    6. Sitecore CMS
    7. WordPress VIP
    8. Siteimprove
    9. vBulletin
    10. Liferay

 

  • Analytics and Conversion Tracking in use. The Top 10 analytics and conversion tracking tools we detect and analyze:
    1. Google Analytics
    2. Facebook Signal
    3. Facebook Domain Insights
    4. Facebook Pixel
    5. Quantcast Measurement
    6. Rapleaf
    7. Google Conversion Tracking
    8. comScore
    9. Everest Technologies
    10. LiveRamp

 

  • Mobile Page friendliness. Errors we detect and analyze:
    1. Flash usage
    2. Viewport not configured
    3. Fixed-width viewport
    4. Content not sized to viewport
    5. Small font size
    6. Touch elements too close

 

  • Page Speed and Page Speed Optimizations. The top optimizations we identify and analyze:
    1. landing page redirects
    2. Enable compression
    3. Server response time
    4. Leverage browser caching
    5. Minify resources
    6. Optimize images
    7. Optimize CSS Delivery
    8. Prioritize visible content
    9. Remove render-blocking JavaScript

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Comprehensive Website Review (Content and Technology)

One of the first steps in beginning any successful SEO Campaign is a complete and comprehensive review of where your website currently stands. We completely review and identify all potential roadblocks that would prevent your website from achieving exceptional rankings. The size, complexity, and scope of the project will affect the overall pricing of your website’s comprehensive SEO Services review.

This service looks deep into the construction and structure of your website, identifies the issues that spiders may have crawling and indexing the current site, along with providing recommendations on corrective actions to be taken. We crawl your entire website and detect and identify SEO / site quality issues such as: See All 40 Items

  1. Broken external links
  2. Pages with duplicate titles
  3. Broken internal links
  4. Broken internal images
  5. Pages with duplicate meta descriptions
  6. Pages returned a 5XX http status code
  7. Pages returned a 4XX http status code
  8. Broken external images
  9. Page with no viewport tag
  10. Page is missing a title
  11. Images are missing an alt attribute
  12. Pages are missing a meta description
  13. Pages have too many on-page links
  14. Pages are missing an H1 tag
  15. Pages have a short title
  16. Pages are missing an encoding declaration
  17. Pages have a long title
  18. Pages with matching H1 and title content
  19. Pages are missing a language declaration
  20. Pages with multiple H1 tags
  21. Pages have a low word count
  22. Pages are loading slowly
  23. Pages with underscores in the URL
  24. Missing sitemap.xml reference in robots.txt
  25. Page using flash
  26. Page is missing a doctype declaration
  27. Pages with long URLs
  28. Pages blocked from being indexed
  29. Occurrences of a missing http encryption
  30. Pages are too large in size
  31. Blocked crawls by robots.txt
  32. Missing www canonical references
  33. Pages have duplicate content
  34. Internal links contain nofollow attributes
  35. Pages using frames
  36. Pages with temporary redirects
  37. Pages have too many URL parameters
  38. Pages have a low text to HTML ratio
  39. Missing robots.txt files
  40. External links contain nofollow attributes

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Backlink Assessment: (Authority)

A comprehensive overview of every backlink to determine its quality. We identify and study key metrics like trust and citation flow. We review backlinks grouped by domain, anchor text and URL. Intuitive graphs make it easy to break down items like “follow” vs. “no-follow” and image vs. text links. We Identify the domains with the most link authority with Trust Flow, Citation Flow and Alexa Rank metrics. This will show the most valuable links, or pinpoint potentially toxic links damaging your websites authority, so those links can be disavowed through the Google Search Console.

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Competitor Strength Analysis (Authority)

We identify competitors that compete with you in the entire cross section of keywords that we have identified.  We study and examine and analyze Search Engine Results s to find close competitors who also appear in the top 10 positions for your targeted keywords. We utilize this data to identify competitors who have a working SEO strategy that may be worth emulating. We review the total number of backlinks for each specific competitor and gain deeper insights into how your website’s authority compares. We examine each competitors’ exact backlink profile to uncover and determine how you might leverage new backlink opportunities. We compare your Trust Flow and Citation Flow against top competitors in one comprehensive view. We can identify whether authority metrics could be the deciding factor in your SEO campaigns success and determine what SEO tactics or services are needed. Fresh content and total indexed pages are key ranking factors for modern search engines.

 

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The Competitive Keyword and ROI Analysis (Analysis)

 

The “meat” of the initial analysis reports is in the competitive Keyword analysis report where we combine all the information from the various above reports together.  This information is combined with actual search volumes and then combined with position expectations, keyword challenge ratings built upon Moz Domain authority, MozRank, Trust Flow, and Citation Flow, then further combine all this information with real life potential website visitor counts (not just search volume). Further we create a ratio comparison against difficulty, challenge, current positioning, cost, monthly value, and annual TruVisitor© value which provides a keyword by keyword ROI analysis.  We break that ROI analysis into a complete cross section view of all online competition for each keyword and then sort the results into 4 priority groups.  This gives you a clear priority of keywords based on how quickly you can expect to achieve rankings for each and the traffic you can reasonably expect for the effort needed to achieve the rankings along with the ACTUAL value of each.


Ongoing Services

 

Targeted Content Development Opportunity Reports (Content)

Tied closely to our keyword research is a comprehensive set of suggestions on how to improve the quality, focus and quantity of the content you need to build or corrections to the pages you already have. Complete density analysis of existing webpages may be provided along with keyword selection and incorporation suggestions for existing pages with these SEO Services.

Content Action Plans (Content)

Are you at a loss when it comes to adding new pages? Have access to writers but don’t quite know what to get them to write about? Not sure how to expand the current information on your website? With a content action plan, we will help you further your online information through brainstorming and exploring further avenues of content both through implementation and creation.

Duplicate Content & Copyright Infringement Action Plans (Content)

Having trouble working around the duplicate content filter, or wanting to find those ripping off your unique website copy? We have extensive experience with the duplicate content filter and can assist you if you are discovering your copy is the one getting filtered, and how to deal with the copyright violators. We will recommend the appropriate steps (DMCA; cease & desist) to have the duplicates removed from the search engine indexes so your original content will once again rank at the top, and the steps you should take against the copy thieves.

Content Development/Copywriting: (Content)

An ongoing content strategy is the one of the most important SEO services that we provide and a key to your SEO campaign’s success. Search engines index new and unique content, some search engines give preferential treatment to sites which regularly update.  Further well developed / well written content leads to visitor conversion, natural link acquisition and thus needs to be more than just content for search engines. Good copywriting will not only help to increase your rankings but is critical to converting your visitors to paying customers. Our writers and editors produce professional, unique content that delivers a clear and optimized marketing message to both search engines and users. We develop the following types of content through or SEO services:

 

  • Product Pages and Category Pages – These are the primary main part of any retail e-commerce site. A well-developed product or category page can serve as both SEO content and a PPC landing page.
  • Blog Posts – A blog is one of the easiest ways to create a regular stream of SEO content. generally, blog posts are more engaging and more likely to attract links than product pages. Blog posts are great way to build some authority for your site.
  • Article Content – Think news article, interview, or feature piece. This type of SEO content is the primary type of material you’ll find on most newspaper- or magazine-style websites.
  • Lists – A list is just another type of article but developed and formatted as a list (such as “10 Ways to Do Something” or “25 Top Methods to Search Engine Optimization”) this style makes the content easier to scan.
  • Guides – A guide is a “long form” style of content that explains in explicit detail how to do something. (Guides can often be broken up onto multiple web pages, while it’s a best practice to allow users to view long content as a single page when possible.) You can publish a complete guide on your website, or you can publish an executive summary or excerpt, encouraging visitors to complete a registration form to access the full guide. This method is a good way to create valuable conversion points and generate leads.
  • Videos – Generally there are fewer videos on the internet than pages of text, further Google gives preferential treatment to YouTube and breakout results to YouTube videos. In some cases, it can be easier to rank on the first page for a competitive keyword by creating a video instead of content. In other cases, it can allow you to “double dip” and get two separate rankings in the same keyword (one for the video and one for your content) Depending on what type of site or business you run, videos can be a great way to attract and reach an audience. For instance; creating video tutorials of how to use your products.
  • Infographics (Content and Authority)– Infographics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, A well-designed infographic can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. incorporating engaging content like infographics to your website can be an effective strategy in an SEO campaign by providing an opportunity for visitors to share the content (building authority to you site through backlinks). Ideally, an infographic should be visually engaging, contain a subject matter that is appealing to your target audience, and be easily shareable through numerous social channels.
  • Slideshows – A slideshow is a way to display a series of related images. Developed correctly each image can have appropriate SEO length content along with it, but even more importantly when a slideshow is developed that requires user interaction it can cause a user to “drive” deeper into your site. This is a signal to Google that the visitor engaged with a search result and can reduce “bounces” which is one of the signals used by Search engines to determine whether a particular ranking is properly placed.
  • Glossaries – Today people use Google more often to look up terms than they use a dictionary or dictionary site. Google has become the de facto dictionary for the general public. If you work in a specialized industry, a well-built-out glossary can be a good way to capture some search traffic. Think industry terms, medical terms, fashion terms, etc.

 

Online Public Relations / Social Press Release Distribution / Press Release Optimization: (Content and Authority)

Newsworthy and noteworthy content can spread extremely fast across the Internet, and you can effectively target the audience that is interested in your message. Online PR through earned media is an effective and efficient and often cost-effective method in combination with traditional public relations. Online press releases can sometimes create additional authority by sending traffic and links back to your site. We will help you announce new initiative, developments, product and service offerings from your company and extract the best SEO and PR benefits.

Link Building (Authority):

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link or backlink) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, we employ a wide range of methods and techniques to attract valuable links, and the right links, to improve your site’s authority and subsequently rankings. We work to build a well-rounded link portfolio that includes many kinds of links and opportunities to help you compete. Link Building takes a large amount of time. For that reason, we have mastered the art of building high-quality links. Relevant, high-quality links are one of the important factors in gaining authority and will be a factor in how well a website will rank in the search engines. Building relevant links from other websites is not an overnight process and a successful link building campaign as a part of your overall SEO services requires time and patience.

Mobile SEO: (Technology)

With the continual development and deep penetration of mobile devices into the daily life of the general public mobile search engine usage is one of the highest search methods in various markets and industries. Mobile SEO refers to the search engine optimization of websites optimized for viewing on mobile devices, such as smartphones and tablets. Based on your industry you should be highly concerned with your mobile search results. After all, more than 50% of Internet users now report surfing websites through their mobile devices daily. Google now has completely different SERPS for mobile and desktop. Our Mobile SEO survives will focus on 3 primary points:

  1. Responsive Web Design
  2. Dynamic Serving
  3. Unique URLs

Shopping Search: (Content and Technology)

Product Feed optimization is key to any successful Google Shopping campaign. We optimize your product titles which is one of the most important factors in whether Google will think your ad is relevant to the user’s search query. Additionally, a great product title will entice more shoppers to click on your product. We will help you target users who go online to compare products from different vendors, or search for an online store or product by category. We verify that your systems are providing all the required data in the right format according to Google’s product data specification. We make the most of Google Shopping, by helping e-commerce retailers to apply more advanced techniques to optimize and enhance their product feeds. By ranking well in these searches, your customers can find and buy your products with just a couple of clicks.

Video SEO: (Content)

We optimize video content for search engine traffic. The goal of video SEO is to have your video content appear in video search engines along with your tadeonal content in the organic search results.  Additionally, the goal is to direct or encourage traffic to your website and not to your video hosting provider. Video SEO may be abbreviated as vSEO. Our Video SEO Services include a range of multimedia strategies to build rankings and drive traffic to your website.

In Depth SEO Competition Analysis  (Analysis)

With this SEO services analysis we will give you a complete picture of the competitive landscape that you face online. How your competitors are getting traffic, and then assessments on the competitor’s conversion rates and revenue.

User Experience Reports, Conversion Improvement Assessment (Content and Technology)

A comprehensive Website analysis that assesses your site from a user perspective, determining areas where visitors may struggle to find what they’re seeking, and prevent you from reaching your conversion goals. The primary goal of these SEO Services is to provide you with recommendations and solutions that correct these problems, improve conversion rates, and encourage return visits, sharing and natural linking. Depending on the depth of your needs, use of focus groups may be considered.

Off Site and On Site Linking Analysis (Authority)

All links that point to your site (backlinks) from other domains will be reviewed with a specific focus on quality, relevance page rank strength and trust value. Further, with this SEO Services analysis, we will assign a proprietary scoring model for link value to asses where within your site strengths and weaknesses exist. We will be able to calculate Page Rank Flow and provide recommendations on how to focus this flow within your site to the pages that have the most value as related to content and search engine placement opportunities. Additionally, we will identify what of your current website attracts natural links from which sites and demographics.

Analytics Analysis, Review and Recommendation Reports (Analysis)

A comprehensive review of the analytics your site(s). This SEO Services report which is sometimes hundreds of pages long will give you a complete review of site and visitor performance. We will provide you with comprehensive suggestions for how to improve top landing pages, content, link building, marketing and information structuring and opportunities to “silo” information to improve critical web metrics (i.e. conversion rates, time on site, bounce rates, bookmarking, and more) Additionally we will look for areas where analytics is not installed correctly providing you with step by step instructions on the best practices for analytics configuration.

Pay Per Click Audits (Analysis)

If you are having difficulty with your quality scores or have a poor converting ad campaign, a pay per click audit might be what you need. We will go through all aspects of your ad campaign, examining your landing page(s), ad copy quality, keywords, CTR, ROI essentially everything that can (and will!) impact your pay per click campaigns that negatively impact your bottom line. We will make recommendations for changes to improve ROI including quality score specific changes to improve scores – as well as suggest A/B testing where appropriate.

Complete Online Business Strategic Planning and Analysis (Analysis)

Strategic Planning reports are an extension of a traditional business consultant’s business planning; however, they are specifically focused on your organization’s Internet marketing and online opportunities. With this SEO Services analysis, we will find opportunities were your organization can leverage your market position, products, services and personnel to create both long term strategic plans and short term tactical plans which when executed will result in your online success. Often included in the SEO Services strategic plan are numerous reports from above, in addition to recommendations on how to maximize the opportunities within your current customer base.

Social Media Analysis and Implementation Consulting (Content and Technology)

An in-depth look at your organizations current social network (if any) along with tactical planning for implementation. Social networks can build strong followings within the online community building fans of your products or brands. Find how your organization can reach out and communicate better through Facebook, Twitter, Myspace, LinkedIn, and many other social networks. In depth analysis of your current positioning, and reputation as well as tactical and practical implementation plans for starting or growing your success in the Web 2.0 arena are part of our SEO Services.

SEO Hazard Analysis, Identification, and Correction Consulting (Technology)

Are you banned in Google? Have you got “bad neighborhood” links negatively impacting your search engine results. Our in-depth SEO Services will provide analysis on SEO Hazards in your backlinks, page formatting, site structure that may have been implemented by previous firms or internal personnel that are in violation of Google’s Webmaster Guidelines. These SEO Services will help you uncover and repair issues that can negatively impact the ranking performance of your site.

Community (Web 2.0) Site Building Road Map (Technology)

Do you believe you have a strong opportunity to build a community Web 2.0 site? If you are starting, or are planning to, we can provide a tried-and-true road map for success in building, growing and maintaining a successful online community. We will discuss your goals, then we will build a step-by-step road map that you can then implement.

 

 

Delivery Methods for our SEO Services

Phone consulting

You determine the hours needed and you decide when to use SEO Company’s Internet marketing expertise and advice.

On-site consulting

Have SEO Company spend time with your company, meet with you or your team, evaluate your projects, and provide expert advice to make your current or next Internet marketing project a success.

On-site Internet Marketing Training

We are available to do on-site training for social media, pay per click and other search engine marketing techniques for you and your team. Please let us know your needs, and we will customize the training for you. There is a minimum full-day requirement, which can be split over two sessions. We are available Worldwide.

Remote web consulting

By using desktop sharing technology, SEO Company can provide one-on-one advice by showing you our recommendations using your desktop browser. Alternatively, we can present information to dozens of your employees at the same time, the same remote interface.

One time or retainer-based consulting

If you need something simple or if you know you’ll need our expertise for an extended period of time, you can hire us by the hour, by the project, or on a monthly retainer basis.

To re-review our services please follow this SEO Services link back to the top of this page.