What is Organic Traffic? Organic traffic refers to the website visitors who land on a website through search engine results pages (SERPs) without any paid…
Definition: Personally Identifiable Information (PII) refers to any data that can be used to identify an individual. This can include a person’s name, social security…
What is a Referrer or Referral Traffic? Referrers, also known as referral traffic or referrer traffic, is a term used in digital marketing analytics to…
What is a SERP? In the world of digital marketing, the term “SERP” has a lot of importance. SERP stands for “Search Engine Results Page.”…
What is a tracking URL? A tracking URL is a special type of URL that includes tracking parameters added to the URL query string. Tracking…
What is a UTM Parameter? UTM parameters, short for Urchin Tracking Module parameters, are tags that can be added to URLs to track the performance…