What to Expect from Your Digital Marketing Company

social marketingAn SEO or Digital marketing company should be able to help you get more attention online, show you what you can do to turn views into sales, and ensure your internet presence serves you and your business needs. This requires the thorough understanding how data translates into conversions.

First Answer This:

Do You need SEO?

Google has a great guide to answer the question: Do you need SEO? You really should start your research there.  Then once you’ve read their advice return here and continue to research us and why we believe that we are the best firm for your project.

Digital Marketing Company Reports and Queries

Does your internet marketing company give you a comprehensive website review? Your Search Engine Optimization (SEO) Company should provide you with several types of reports and analyses on your progress. Initially, you should receive a full examination of your website so that there is a baseline from which to work on improvement. This is generally a surface level review, comparing mined data so you can see what sorts of changes can be made immediately, and what will take some time to implement.

Keyword identification is another way to accumulate data in order to get the most out of SEO. A good internet marketing company will begin with thorough research to find search queries that are related to the topic of your website. Strong keyword identification analyses are a good way to know what avenues are worth pursuing. Consistent research reports can help guide your marketing efforts so you can take advantage of keywords that work, and abandon ones that do not.

Content reports are also incredibly important. Your Internet Marketing Company should provide you with targeted content development reports that outline specific ways for you to improve your website’s SEO. A plan of action should be set in place to check for duplicate content and ensure the content is at its highest quality.

Your search engine optimization company should provide you with regular updates on your progress. Search engine optimization is driven very heavily by analytics, so you should be provided with these details in normal intervals. They should be able to tell you what is going on with your website, how your website is reacting to any fluctuations in traffic and a plan of action to bring more visitors to your website.

Website Audits

An SEO agency needs to be able to do a lot of things for you. They need to be able to make changes in your website’s code to better communicate with search spiders, they need to be able to provide back links to your web page, they need to be able to add appropriate content, guide your pay per click advertising, and generally adjust whatever is necessary to get the most out of your online marketing budget. In order to do that, they need data and analytics that can tell them what does and does not work on your website. They also should pay close attention to your business needs and make necessary changes for the most success. A question you should ask yourself is: “What does my SEO agency audit?” You should know what they look at to determine how effective their efforts are. Here are some examples of what they could be looking at.

A good Digital Marketing Company will do an SEO hazard analysis, looking for common mistakes and perhaps even intentionally risky decisions on the part of previous webmasters that might be having a negative impact on your web presence. You may not be aware if Google has actively banned your website for a particular reason. Or perhaps you may not realize that the links that come to your website are coming from web pages with that have questionable reputations. A part of your website’s code might violate Google’s Webmaster Guidelines and you do not realize it. It is your SEO company’s job to identify, address and correct these issues by thoroughly reviewing and auditing your website.

A Strong SEO Strategy

Digital Marketing Company SEOThe primary goal of any SEO firm is to bring more traffic to your website. Optimizing your site so that search engines can easily find them is incredibly important, but what happens when they get there? It is one thing to increase website traffic, but quite another to convert those visitors into business. This is why it is important for your website to communicate with its users in addition to just the search engines.

First, your Internet Marketing Company should determine whether a typical user on your website will be able to quickly and easily find what they are looking for. Secondly, your Digital Marketing Company should know whether your website is likely to encourage return visits and natural links. A website may be full of attractive, attention-grabbing content on various search engines, however if it cannot hold the attention of your customers it could be hurting your traffic rate. The goal is to have visitors engage in your website, and share it with others. A reputable SEO firm should be able to suggest ways to make that happen.

Your SEO agency should also provide an analysis of your social media strategy. What seems to be working and what doesn’t? Do you have more Twitter followers than Facebook? Is Google+ worth looking into? Are there better ways to approach your followers and potential clients? Social media can be used to great effect, but not if you’re not leveraging it properly. A detailed social media analysis and implementation plan can help you get the absolute most out of your efforts.

These are only a couple things that an SEO firm can do for you to help you improve the user experience of your website. SEO Company offers a range of services to make sure that the people visiting your site will be able to quickly and easily navigate to where they want to go, and find the information they are looking for.

Client Relationship and Ethics

Your Digital Marketing Company should always be ready and willing to talk to you about your SEO efforts and progress. A professional Internet Marketing Company is there to build a relationship with you to help grow your business, not simply provide a sales pitch and then walk away. A reputable SEO company should also provide a detailed outline of the services that they offer. They should also provide you with multiple ways to contact them in addition to an online inquiry form.

Your Internet Marketing Company should always be straightforward and honest with you. When discussing your SEO plan of action, watch out for vague terms and unexplained technical jargon. SEO professionals may understand these details but they should always be willing to fully explain the process to you so that you have a clear understanding of what to expect and what is being done on your behalf.

Improving your search engine rankings is a long term effort and do not happen overnight.  A new domain name can take three months to effectively earn enough “trust” as a new website. It may take even longer for your site to receive backlinks from authoritative and established website. Ideally, it can take six to nine months to begin seeing major results from the efforts being put forward. Your Digital Marketing Company should explain the timeframe to you and what you can expect.

Some SEO firms may also implement deceptive SEO practices, known as “black hat” or “gray hat” SEO which is considered unethical and highly frowned upon by search engines. Read about our SEO Ethics. It is important to make sure your Digital Marketing Company is honest and has your best interest in mind. Many SEO companies out there may offer you a quick “free” analysis that provides very little actual information. A real SEO analysis is comprehensive and thorough. Look for a SEO company that is honest, forthright and operates with integrity.

We can take a look at your website and give you concrete and specific suggestions for how to make your website user friendly. Call or email us today and let us help you today.

Finding a Trustworthy and Affordable Digital Marketing Company

Affordable search engine optimization is out there, however it may not be easy to find at first glance. ThereDigital Marketing Company Plans are many search engine optimization companies out there that offer “cheap” SEO services, however three is a distinct difference between “affordable” and “cheap” SEO. If you are looking for affordable search engine optimization services, you can find countless SEO companies online. Some may promote cheap SEO solutions, while others may offer free services. However, “cheap” can mean very basic while “free” might be a ruse, designed to gain more information to simply upsell you for expensive paid services.

The best SEO companies should have a pricing structure that you can work with. Quality SEO does not have to be overly expensive. Similarly, a good SEO firm should not try to sell you products that you don’t need. A Digital Marketing Company should have a pricing structure that works with you, one that can be adjusted to suit your needs and business. Many companies might offer packages that are limited to pre-defined tiers, however this approach may not work. The very best SEO companies offer price flexibility and customizable services options that are tailored to your business goals.

With so many choices today, it is difficult to know which of these companies are truly genuine and which ones are simply not. Understanding the difference and knowing what to look for will ultimately save you a lot of time and money that would have otherwise been wasted on an unfortunately dishonest or incompetent company. That’s why it’s especially important to be cautious and know what to look for when you’re shopping for SEO services.

Look at Your Digital Marketing Company’s Reputation

Affordable search engine optimization is tempting but make sure it is with a reputable firm. You should always take time to ensure that the Digital Marketing Company has a good reputation. Many SEO firms may offer a bargain but they have not been ethical in their practices. Fortunately, not all SEO companies out there are in the business to swindle you and those who truly understand the business, know that real SEO solutions are intricate and take time. Look for a trusted company that has been in the business for an established amount of time. There is no substitute for years of experience and word of mouth. Take the time to research your SEO company and see what other people have to say about them. When searching for high quality, affordable search engine optimization, these extra efforts are well worth it.