What is SEO Writing?


SEO writing is simply writing content for a website using on-page techniques that gives a specific webpage the ability to be indexed, classified and ranked by a search for a specific keyword or groups of keywords. It should be noted however that you should NOT be writing solely for SEO purposes but more importantly to serve the needs of visitors to your website.  SEO content writing should follow Google’s guidelines to create content that Google can understand better.

 

seo writing

SEO Writing Services:

An ongoing content strategy is one of the most important SEO services that we provide and a key to your SEO campaign’s success. Search engines index new and unique content, some search engines give preferential treatment to sites which regularly update.  Further well developed /well-written content leads to visitor conversion, natural link acquisition and thus needs to be more than just content for search engines. Good SEO copywriting will not only help to increase your rankings but is critical to converting your visitors to paying customers. Our writers and editors produce professional, unique content that delivers a clear and optimized marketing message to both search engines and users.

Methodology

 

SEO Copywriting for Three Distinct Audiences

All content on a website is created for 3 distinct audiences:

  1. The Website Owner / Company (The perceived writer)
  2. The Visitor / Customer (Reader)
  3. Search Engines

While it might seem obvious, often when executing a SEO content strategy, writers begin to exclude one of these 3 audiences.  Each audience is important, and content MUST be written with each in mind.  In fact, the order of importance is listed above.

First the website owner or company:

Content must be accurate and properly reflect the product or service being presented.  It must use the brand voice of the company.  Too often writers or SEO agencies may loose focus and fail to properly represent the first and most important audience, the client themselves.  Rushing to write SEO content quickly, only in an attempt to seek results can create scenarios where products and services are misunderstood or worse yet, misrepresented by the writer.  Due care and attention need to be focused on the client’s brand and products.  Write for the client first.

Second, the Visitor (hopefully customer) and the actual reader of SEO writing:

While content optimization is extremely important it can’t be to the exclusion of the reader.  You may frequently see SEO Articles that are written like a Dr. Seuss book. In that case it doesn’t represent the brand well, and more importantly it doesn’t make sense to the reader. SEO articles must be compelling, informative, and must contain calls to action that drive the visitor to a conversion point.  Professional SEO content writing will ALWAYS consider the reader.

Finally, the search engines:

So, you’ve written a piece that accurately reflects the client’s product, it’s filled with informative information, it’s compelling and interesting and has awesome calls to action. Forgetting the 3rd audience (Search Engines) will likely mean that you will only drive traffic to that amazing piece of content through paid advertising, social media or direct visitors.  It could be so much more! Creating SEO articles is more than just including keywords (the most important factor). So very much more.

 

The “Failed” SEO writing example

Scenario: A Custom Home Builder located in Denver Colorado.

Synopsis: Writes an incredible piece of content on their home page about their awesome communities, winding streets, kid friendly and family friendly amenities, amazing views, and how awesome the lifestyle is in their communities.  Writes great pages on their building materials, high quality construction techniques, and experienced construction teams.

Failure: Never once mentions the keywords: “Custom Builder” “Homebuilder”

Lesson: You are not likely to rank for a keyword unless you mention it.  The content was written VERY well for the first two audiences but failed at the 3rd.

 

SEO Writing That is SEO Friendly

SEO friendly refers to much more than keyword usage.  Overuse of keywords or “keyword stuffing” is one problem that experienced SEO writers usually won’t make.  Keyword usage should follow SEO writing guidelines that encompass keyword density requirements (and more importantly limits).  Further SEO friendliness encompasses a number of on-page best practices.

  • Content Length – Based on Competitiveness (Longer is often better)
  • Proper Title Tag construction
    • Length
    • Keyword Usage
    • Keyword Prominence
  • Meta Description construction
    • Acceptable Length
    • Calls to Action
    • Drive CTR (Click Through Rate)
  • Usage of Imagery
    • Proper Tagging of images for visitors with disabilities
  • Internal Link Building and structure

  • External (outbound links)
  • Page Size
    • Load Time evaluations
    • Caching
    • Java Script Compression
  • Render Blocking Java Script
  • Mobile Friendliness

This is just a small list of our SEO writing best practices that our authors utilize.

 

Where is SEO Writing Used?

Our SEO content writing services can be used to create virtually any type of content. We regularly develop the following types of content (and others) as part of our comprehensive SEO service:

  • Product Pages and Category Pages

    – These are the primary main part of any retail e-commerce site. A well-developed product or category page can serve as both SEO content and a PPC landing page.

  • Blog Posts

    – A blog is one of the easiest ways to create a regular stream of SEO content. generally, blog posts are more engaging and more likely to attract links than product pages. Blog posts are a great way to build some authority for your site.

  • Article Content

    – Think news article, interview, or feature piece. This type of SEO content is the primary type of material you’ll find on most newspaper- or magazine-style websites.

  • Lists

    – A list is just another type of article but developed and formatted as a list (such as “10 Ways to Do Something” or “25 Top Methods to Search Engine Optimization”) this style makes the content easier to scan and is highly valued by visitors as well as search engines.

  • Guides

    – A guide is a “long form” style of content that explains in explicit detail how to do something. (Guides can often be broken up onto multiple web pages, while it’s a best practice to allow users to view long content as a single page when possible.) You can publish a complete guide on your website, or you can publish an executive summary or excerpt, encouraging visitors to complete a registration form to access the full guide. This method is a good way to create valuable conversion points and generate leads.

  • Videos

    – Generally there are fewer videos on the internet than pages of text, further Google gives preferential treatment to YouTube and breakout results to YouTube videos. In some cases, it can be easier to rank on the first page for a competitive keyword by creating a video instead of content. In other cases, it can allow you to “double dip” and get two separate rankings in the same keyword (one for the video and one for your content) Depending on what type of site or business you run, videos can be a great way to attract and reach an audience. For instance; creating video tutorials of how to use your products.

  • Infographics

    – Infographics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, A well-designed infographic can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. incorporating engaging content like infographics to your website can be an effective strategy in an SEO campaign by providing an opportunity for visitors to share the content (building authority to your site through backlinks). Ideally, an infographic should be visually engaging, contain a subject matter that is appealing to your target audience, and be easily shareable through numerous social channels.

  • Slideshows

    – A slideshow is a way to display a series of related images. Developed correctly each image can have appropriate SEO length content along with it, but even more importantly when a slideshow is developed that requires user interaction it can cause a user to “drive” deeper into your site. This is a signal to Google that the visitor engaged with a search result and can reduce “bounces” which is one of the signals used by Search engines to determine whether a ranking is properly placed.

  • Glossaries

    – Today people use Google more often to look up terms than they use a dictionary or dictionary site. Google has become the de facto dictionary for the general public. If you work in a specialized industry, a well-built-out glossary can be a good way to capture some search traffic. Think industry terms, medical terms, fashion terms, etc.

 

How Does SEOCompany.com Accomplish All of this?

First and foremost, we get to know YOU the client.  We want to understand what your goals are, and we want to understand what your brand voice is like. We can’t write for you if we don’t know you.  Too many other SEO Companies fail at this important part of the process.  They think if they just crank out keyword laden content that the mission will be accomplished.  Driving traffic is extremely important, but converting traffic is even more so.

Second, we have the best SEO authors on the planet. That’s a bold statement but it’s true.  Further, we pit them against each other every time we bring on a new client. We hold auditions among our authors to provide you with numerous samples as we try to match you with the staff author who best fits your needs.  We want them to have a clear understanding of your industry, product, and / or services.

Third, we apply industry best practices to each piece of content we create. We dot all the I’s and cross all the T’s.  We’re sticklers when it comes to perfection.

 

Will I like your SEO Content?

The first few pieces of content we create for you we can almost guarantee that you will be dissatisfied!  What?!?

We like to explain it through this analogy:

You and two other people walk into a library and go straight to your favorite author.  Will you all go to the same book?  No.  Will the other 2 people pick up books that you like?  Genres that you prefer?  Probably not.  Does that make this a bad library?  Absolutely Not.

We’re most likely not going to write like your favorite author on the first go.  In fact, it may take us several auditions to find the author that you like the most.  Remember the first audience?  We’re going to make sure that YOU are priority number 1.  We guarantee that we have a staff author that will meet your needs and that you will be highly satisfied with.

 

Repurposing SEO Content

Once you spend the investment in writing great content, we want you to be able to utilize it for multiple purposes.  While you can’t publish exact copies of SEO articles or content on other websites (duplicate content isn’t good).  Through SEO Content Marketing you can use it for a lot of other purposes including:

  • Summaries in Email Campaigns and Newsletters
  • Social Media Summaries
  • Print Media Campaigns
  • Flyer and Brochures
  • Press Release Sites
  • And tons of other outlets

 

Get Started Today

We’re eager and ready to help you with your SEO writing goals. We’re absolutely sure that you’ll be happy with our results.  It all starts with an analysis.  Fill out the form and we’ll get started right away.