That! Company was started like many businesses as the dream of the founder Ken Knorr. Ken, having been in the the IT industry for nearly all his life has always been an entrepreneur owning and operating numerous successful companies. However, when an opportunity came up in 1998 to join a small regional home builder he just couldn’t say no, but the entrepreneurial spark stayed alive.
Early SEO Research
During his tenure with that builder he began research into search engine optimization techniques, and in 2002 – 2004 he and some colleagues began working on proprietary software and techniques to gain top spots in the search engines. It culminated in 2004 when they took a top spot for a highly world wide contested keyword set. They took a coveted spot in the search engines on a personal conquest. What he learned during the experiment was invaluable to his employer. Ultimately he applied the Search Engine knowledge and drove their site to the pinnacle of success, generating over 43% (30,000 +) of the builder’s leads through first time contact on the Internet.
Thousands of SEO Clients
He decided in late 2006 that the knowledge, proprietary software, and techniques he possessed would be much more valuable in a business of his own. The entrepreneurial spark re-ignited and in early 2007 he launched Buildtelligence which would later be renamed in late 2008 to That! Company.
He’s been intimately involved in the SEO industry and the outcomes of major clients since then. His firm has provided SEO and a myriad of other digital marketing services to thousands of clients and hundreds of agencies. He leads the editorial team for SEOCompany.com