Magento SEO


If you have an eCommerce website or have been doing your research into eCommerce platforms and how well they work with search engine optimization (SEO), you may have discovered that Magento SEO is considered by some experts to be one of the best combinations. One of the most frequent questions we hear in the SEO services industry is, “Is Magento SEO friendly?” and we are pleased to say, “Yes.”

Magento is Popular:

Magento is one of the most powerful eCommerce solutions, but this brings along a certain degree of complexity.

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  1. Magento powers 1% of the internet. (Source: W3Techs)

This might not seem like much, but in raw numbers, this is impressive. Considering there are over 1.5 billion websites in total, you get an idea of how many websites use Magento already. This is even more impressive when you consider that Magento is an eCommerce-specific software, unlike WordPress or Drupal.

  1. 11% of the websites using Magento are based in the US. (Source: BuildWith)

When it comes to eCommerce websites, it’s important that you consider what platform you use to provide products to your customers online. Owning a site on a platform that easily manipulatable for eCommerce SEO is the most rewarding decision you can make, and it is usually a decision you make early on. So, if you still are deciding on which eCommerce platform to use and you highly consider the profitable advantages of an eCommerce SEO strategy, we recommend Magento. It is not considered the most user friendly platform, so if you do not have some coding background or are not considering hiring a Magento SEO company, then we would recommend a simpler platform like Shopify or WooCommerce (free on WordPress sites).

If you have an established site on Magento, then look no further for a better Magento SEO company because you have found us! Let us explain some key details of why Magento SEO is not only an important marketing strategy for your company to make but also one of the best ways to grow your company, and your pockets, to the size you want.

Why is Magento SEO Important?

Having an eCommerce site, in all intents and purposes, is like owning your very own storefront in a city. However, this “city” is one of endless potential customers, so long as you can reach them. There are few things that are more discouraging for business owners than opening a store and then no one buying anything from you. You invested all that time into making a presentable storefront for your customers, all that money into inventory, and all that hope into your dream. We want to make sure that doesn’t happen to you or your online store. So, how can we do that?

city storefront with bike out frontHerein lies the importance of Magento SEO, the difference between no one finding you online where the choices are endless to your site becoming one of those elite first page results. Considering that Magento is deemed as one of the most search engine friendly eCommerce platforms, you are well within the reach of success.

Magento SEO is what drives visitors to your site. Optimizing your content, your products, your site functions, and mobile-friendliness are a few strategies to implement which make search engines more enticed to show one of your products (or your home page) as a result for someone who is wanting to buy what you have to offer. When search engines find your site to be an established, well-optimized storefront, the likelihood of your website becoming a popular result for a variety of keywords skyrockets. This may not have to be said, however, when you sell “red high heels” and you show up for that search most of the time, it is inevitable that people will click your result, and some will convert. You need wallets to walk in the door but with modern technology, they have to find you. We are here to help gap the distance between you and your future customers because they are out there, and they are ready to buy what you have to offer.

Is Magento an SEO Friendly Ecommerce Platform?

Magento SEO is known to be one of the wisest decisions an eCommerce site owner can make. Why? Because Magento is one of the most SEO-friendly eCommerce platforms known. Magento is known for its scalability as an eCommerce platform, this not only applies to product but functionality for optimization and design as well. With many customizable components, experienced Magento SEO specialists can configure, implement, and adjust an array of elements to bolster your rankings.

What are these adjustable components that make Magento SEO friendly? Here a few important ones to take note of: sticky notes and pens next to laptop

  • Basic Technical Optimization and General Configuration
  • CMS Pages & Canonical URLs
  • Category & Product Optimization Capabilities
  • Template Optimization
  • Header Settings, Headings
  • Ability to Clean Up Your Code & Site Speed
  • Advanced Magento SEO features & Duplicate Content
  • XML Sitemaps

These are just a few integral options that you or your Magento SEO consultant can adjust at will and utilize in strategy. With a platform as adjustable as Magento, SEO is one of the most seamless strategies to incorporate into your eCommerce marketing plan.

Are you a Magento SEO Company?

As one of the most reputable and dependable eCommerce SEO companies, we pride ourselves in our skill and knowledge level when it comes to Magento SEO. As one of the more technical eCommerce platforms, this is not something we claim lightly. Over the years, we have learned many useful tips and tricks on how to best optimize Magento SEO.

Being a Magento SEO company, we have learned through the process of trial and error, since search engines rarely divulge their coveted algorithm workings to marketing professionals. Working in the eCommerce SEO space, our goal of pleasing search engines with well-performing sites without guidance to what they are actually looking for is like trying to constantly hit a moving target.

With major algorithm changes happening once a year on average, hiring a Magento SEO company may prove to bring the biggest return on your investment. While you may have the necessary knowledge needed to make things happen for your eCommerce site, having professionals whose job it is to know not only what to do but also know when things change can help prevent ranking loss. You may even get ahead of your competitors during these massive shifts if you have the right team on your side, our Magento SEO team.

Why Is SEO Important for Ecommerce?

shirt rack of sweatshirtsAnother very popular question people ask us is “Why is SEO important for eCommerce?” and the answer is simple: to bring more visitors to your site. When selling anything online, the number one priority is getting people to your website, so they know your product exists! The conversions will come when the visitors start to increase. When you can pump a larger volume of eyes to your site, it’s not a matter “if” they will buy your items but “who”. You must reach your target audience; your future customers are out there, and they are wanting exactly what you have. But if they can’t find you, then there’s a gap that needs to be filled and that gap is eCommerce SEO.

Optimizing your eCommerce site should be your top priority, right after providing exemplary customer service and product to your customers. What many don’t realize when it comes to Magento SEO is that while optimized content and site structure are important to a successful campaign, understanding all the nuances that all go into eCommerce SEO is the real definer between success and failure.

There are so many components that take time and care not only to bring it up to search engine standards but also keep it there since search engines change their preferences all the time. SEO for eCommerce sites is what will define above the rest, quite literally in a ranking standpoint. Without SEO, eCommerce sites tend to barely bring in the revenue that the owners are looking for. While paid advertising is a great avenue as well for eCommerce, depending on what you sell, it still may not be a profitable option for your site. If you want lasting effects, hiring a Magento SEO company may be your best bet.

How Do I Get Started with a Magento SEO Specialist?

Are you ready to get started on the Magento SEO journey? Buckle in because ecommerce SEO is most definitely a journey, one with many rewarding opportunities and (hopefully) increased sales rates for your website. While Magento SEO is not an overnight, flip the switch, instant results strategy, it is one that will maintain it’s hard work put in.

The first thing you will need to do if you are wanting to hire a Magento SEO specialist is to give us call! 1-800-724-0252

Our friendly sales staff will walk and talk you through the entire process of what to expect from your SEO consultant and the steps they will take. In this article, we will break down the steps so you can be familiar with the process when our sales team member goes into further depth of what you should expect.

The first step is an Initial Analysis Report of your ecommerce website. Before we sign you up for a retainer contract with your consultant, we want to assess your site and make sure that is worth your hard-earned money to invest in Magento SEO. We are an honest company and if SEO isn’t the right option for your company, we will tell you! No deception for a quick buck because we are invested in our clients and their success. If Magento SEO isn’t the right strategy, then it isn’t the right strategy. Simple as that. Hence the importance of the Initial Analysis Report to deep-dive your site, your competitors, your rankings, and the competitiveness of your industry to see how much effort will be needed to get early on results as well as results that take time but are well worth the wait for the ROI. This analysis takes a few weeks to accumulate and analyze the data and then present our findings to you. After this presentation, we then decide with you if this is the best route for your company to take.

If the Initial Analysis Report bears the fruit of a wise investment in the making, we move on to the next step which is signing you up with a retainer with an experienced Magento SEO consultant. Based on your marketing budget, your consultant is assigned a set number of hours to work on your account each month. Your consultant will build a 90-day rolling strategic plan that is updated every 30 days to incorporate new strategies and progress on the current movement. This strategic plan will lay out our optimized content strategy, which keywords we will be going after first. The strategic plan will also lay out the technical issues that your consultant will be working on inside of your eCommerce platform, whether this is broken links, update/add metadata for categories and products, increasing site speed, just to name a few. The task list an eCommerce SEO consultant is endless as many eCommerce sites have hundreds if not thousands of pages that need work done to them. Since eCommerce sites are also increasing their inventory frequently, there will always be work to be done on the new pages.

Other than the strategic plan and your assigned consultant dedicated to your project working diligently on your site, you will also have a monthly phone call with your consultant. Depending on what you prefer, you will receive weekly or monthly reports, a direct reflection of your eCommerce SEO consultant’s hard work. These reports will be reviewed during your monthly phone meeting as well discuss any questions and concerns you may have with the strategy and get an update on their current work they have completed and have in progress.

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The relationship you build between you and your consultant can be endless. We have some SEO clients for over ten years now. The beauty of this business is that it is ever changing and there are things that will always need to be done as your site and business grows and we want to grow with you. We care about our client’s success as our own successes and we will ring the winner’s bell for you in celebration.

Are you ready to get started? 1-800-724-0252

Now don’t fret if you already have your site established and it is not on the Magento platform, there are many other great eCommerce platforms out there that work well with SEO. With the right eCommerce SEO company, WooCommerce, BigCommerce, Shopify, 3D Cart, Volusion, and TrueCommerce (just to name a few) are also eCommerce, SEO-friendly platforms. They are also all platforms we are familiar with and confident with providing eCommerce SEO services.