Blogs are almost ubiquitous on the internet nowadays. However, there are only a few blogs that constantly attract readers and keep them coming back time and time again. How do they achieve consistent success with just blogs?
One of the key aspects of successful blogs is how they utilize keywords in their content as part of their SEO strategy. Strategic use of keywords will ensure that your blog will be ranked higher on search engine results and attract a larger audience.
It is always a good idea for bloggers to explore how they can use keywords to increase readership on their site. It is in your best interest to not underestimate the use of strategically placed keywords within your blog content.
Keywords and Their Importance to Bloggers
When searching for anything on Google, or any other search engine, it is the job of the search engine to give relevant answers to the searcher as quickly as possible. To do so, search engines use keywords to identify appropriate matches, along with a variety of good SEO practices, to give searchers the most relevant results to their queries. Therefore, when bloggers are creating content for their sites it is important that they know what keywords people are searching for and to include them throughout their content.
Blog content that is developed with specific keywords in mind to facilitate their SEO strategy is vastly different from blogs that do not seriously consider keywords and their effects. Bloggers often develop content to better answer questions asked online which search engines reward with higher rankings to drive traffic.
Although you can still get decent traffic by creating content that is not a direct response to an existing query, if you want your blog to have long term traffic as a result, the use of targeted keywords is paramount.
I feel like I know what many bloggers will ask next: Where do I find relevant keywords? And once I have found the keywords, which ones do I use and how do I use them? Well, these are very good questions.
Lucky for you, there are tools online that are designed to help you find good keyword selections. Keyword research tools like Moz Keyword Explorer is an excellent free online tool to build out a keyword strategy for your blogs.
These tools help you find keyword ideas in two methods. The first is by typing words and phrases and seeing the related keywords. Secondly, you can also type a site or page in the tools and receive keywords that the site currently ranks for. If your site already ranks for certain keywords but are beneath position 10 (first page results), these are considered “low-hanging fruit” which can give you a greater return with a moderate amount of effort. Trying to rank for a keyword that is not currently ranking your site is more difficult of a task simply for the fact that you will be starting from ground zero in Google’s eyes when it comes to the authoritativeness of a topic compared to other sites who currently rank.
The other method through which you can use such tools to generate keywords is by asking questions. By typing questions, you find out which keywords are phrased more often as a question. Since the majority of the words typed into a search engine’s search bar will be phrased as questions, this method can be very successful. Question-based search queries also generate what is called a “featured snippet” which is a quick excerpt from a web page’s content to directly answer a specific question. These featured snippets are a revered search engine result since the snippet appears before ads and organic first results.
Coming up with a long list of keywords through keyword generating tools is by no means a recipe for success. You have to filter these keywords until you remain with the most potent ones.
One criterion you can use when selecting your keywords is to choose keywords that your potential audience is more likely to use. You can do this by better understanding your audience for your blog. You can see which words they often use when searching for topics related to your blog. Google often gives prompts when you start typing in a query. These Google generated prompts can be useful since it is a suggestion from the search engine of what people have searched in the past.
You can also create audience personas and include characteristics such as age, location, interests, education, and distinguished vocabulary. By simulating an audience and taking on their mindset, you can better understand them and select keywords that may have a higher success rate. When trying to get Local SEO results, being mindful of specific keyword usage is crucial as well as utilizing keywords with a good local search volume.
While a keyword may be potent, it may also be difficult to use. The keyword explorer tools mentioned earlier will help you find keywords and their difficulty scores. You can decide which difficulty score you want to choose based on the audience you want to attract to your blog.
Moreover, you can use the keyword explorers to find keywords with the most volume. They will often have a list of the most searched keywords with estimated monthly search volume which is an average compiled over the past twelve months for each search query. On the other hand, you should keep in mind that quantity doesn’t always equal quality when it comes to monthly search volume.
Initially, bloggers were able to increase traffic to their sites just by increasing the frequency with which they mentioned certain keywords. However, search engines like Google now use updated algorithms and Artificial Intelligence to rank blogs not based on the number of keywords alone but also how well they answer the query.
One way you can better use keywords in your content is by realizing that as a creator of the content you create output whereas keywords are input. Doing so ensures you better answer the questions and strategically use keywords instead of merely repeating them. There are many facets that go into effective SEO writing.
You can also use keywords more efficiently by knowing that you don’t have to create a different page for every keyword for which you want to rank high. You can still rank high on search results by using the same post to answer a variety of similar topics. Many times, articles will include a primary keyword with three to four secondary keywords to help support the primary. You can also utilize keywords from previous blog posts (if relevant) and incorporate them into your next pieces and do proper internal linking to give your site an overall more authoritative impression in search engine’s eyes on a specific topic matter.
Competition often makes us better as iron sharpens iron. We recommend that you check out pages that rank higher than your site for the keyword set that you are looking to use. Analyze their use of their keywords throughout their page or post and see if you can imitate the recipe to success. This by NO MEANS implies to plagiarize in any form. Simply study their keyword use, placement, and linking to better your strategies.
With more research and consistent application of your findings, you should see positive results when using keywords to increase traffic to your blog. Happy (keyword) blogging!