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When Seth Godin released Permission Marketing, the book that ultimately pushed the world into a new era, search engine optimization (SEO) was a ruddy, pimpled adolescent with a hundred dishonest tricks up its sleeve. Following neatly behind, Google released a series of algorithms that would turn black hat SEO marketing […]
The humble search engine delivers 39% of international eCommerce traffic, so no business can afford to ignore their SEO strategy. You can’t cross a digital campaign off your to-do list, though. Google changes its search algorithm 500 to 600 times a year. That’s twice a day, so the only way to […]
No SEO campaign is cast in stone. It must evolve with a changing landscape that’s increasingly harsh on shallow marketing tricks. Between 16 and 20% of Google searches are entirely new, so using the same keywords for years on end may not be as effective as they once were. Your […]
2018 was a booming year for Google. The search titan released a series of algorithms that altered entire search biomes across the web, and 2019’s early Broad Core Algorithms were drastic enough to leave many websites flailing. March 2019’s unofficial tweaks were particularly brutal, attacking organic rankings and guiding the digital […]
The SEO industry revolutionizes itself every year. Google has a veritable zoo of algorithms, from local search’s Pigeon to content’s Panda and Hummingbird. In 2018, mobile-first updates were set to define the future, but that changed when 2019 guided us towards a voice search update. To complicate the issue further, […]
Search Engine Optimization (SEO) is crucial for every business seeking to increase their revenue by boosting their online visibility and attracting more clients. While entrusting your in-house marketing team with your ecommerce SEO services may seem like a convenient and cost-effective option, you would benefit more if you outsource these […]
In this ever-changing digital and technological landscape, your business needs to adjust to the new ways of marketing lest you are left behind. An SEO marketing plan is essential but requires more organization than other channels of marketing. You need more than to understand your SEO if you are to […]
For an ecommerce website, more traffic means potentially high revenue. Ecommerce SEO optimization is, therefore, vital in increasing traffic, primarily due to competition in the digital marketing space and changing algorithms. Read on to find out how to enhance your ecommerce SEO strategy so that you get more leads into […]
The success of your online business depends on the ability of potential customers to find the products you offer through an online search. It is not only important for your current customers to remain loyal to your business but equally important is the ability of the business to attract new […]
